SARA WELDON

Sara Weldon – Founder & CEO of TruFinCo Sara Weldon is a powerhouse entrepreneur, financial strategist, and the visionary founder of TruFinCo—a company dedicated to helping entrepreneurs, real estate investors, and small business owners access creative funding solutions to scale their dreams. With a reputation for demystifying the world of business credit and alternative lending, Sara is deeply passionate about empowering others to take control of their financial future—especially women who are often underserved in the business and finance world. After years of navigating the ups and downs of entrepreneurship, Sara realized that most traditional funding options were out of reach for new businesses, startups, or those without perfect credit. Instead of accepting that as a dead end, she made it her mission to uncover and share the powerful funding strategies the wealthy and well-connected have been using for years—starting with capital stacking and unsecured business credit. Today, TruFinCo has helped thousands of clients nationwide secure millions in funding—without sacrificing equity or relying on broken banking systems. But Sara’s journey goes beyond business. Her heart for service and community led her and her husband Rick to start a second company rooted in rural life, animal rescue, and healing. Together they built “Our Simple Homestead,” a nationally recognized farm and nonprofit donkey sanctuary that has touched the lives of millions online through the story of Cash the Donkey. Their mission has received national press, including features in People magazine and The Washington Post. Despite managing two thriving brands, Sara stays deeply committed to personal connection. Through one-on-one mentorship, community platforms like her Platinum Network Discord, and regular webinars, she actively educates entrepreneurs—particularly women—on how to build business credit, leverage smart funding, and break free from financial limitations. A mother, wife, and multiple-business owner, Sara speaks candidly about the challenges of growing a brand while staying true to your values, your family, and your mission. She believes women shouldn’t have to choose between building wealth and building a life they love. Her message is clear: You don’t have to wait for permission to chase your dream—you just need the right tools and support system to do it. Whether she’s speaking on stage, mentoring clients, or sharing content on social media, Sara leads with transparency, warmth, and a deep belief in what’s possible when women are financially empowered. Her goal? To create a ripple effect—helping thousands of women step into financial freedom, one smart decision at a time.

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